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Helena Barber is a seasoned Senior User Experience Researcher at Macy's, responsible for executing user research that enhances usability across digital and physical retail environments, resulting in improved customer experience and brand perception. Prior to this role, Helena served as a Research & Insights Manager at Fuel Cycle, managing qualitative and quantitative research projects for Fortune 500 clients and handling significant account management. Helena has also worked as a Research Manager at Tobii Pro, where custom eye-tracking studies were designed for major clients, and held positions at Vocational Exploration Laboratory and Nielsen, focusing on user intent, online privacy, and data analysis. Helena's educational background includes a Bachelor's Degree in Psychology from Xavier University of Louisiana and further studies at New York University - Paris.