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Omar Luna MD, MBA serves as the Sr. Regional Digital Health Manager at Macrotech, overseeing the profitability and innovation of the Digital Health business unit in LATAM and leading the Macrotech Digital Health initiative. Concurrently, Omar Luna holds a position as a Professor of IT Health in the Master's program at Universidad Anáhuac México and acts as an Academic Advisor for degree projects at Universidad Panamericana. Previous roles include Corporate Digital Technology Manager at Hospital Angeles Health System, where responsibility encompassed the strategy and adoption of health technologies across 25 hospitals, and various positions at Abbott and Philips focusing on digital solutions and implementation in healthcare. Omar Luna's educational background features an MBA in Healthcare Administration, a Bachelor's degree in Medicine, and additional qualifications in leadership and business management.