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Will Payman is a seasoned professional with extensive experience in digital strategy and customer experience. Currently serving as Senior Director of Strategy - CX at Macquarium, part of Synoptek since May 2017, Will has held multiple leadership roles throughout a career that spans over two decades. Previous positions include Campaign and Digital Strategist as a freelancer, Senior Strategist at The Pedowitz Group, and VP Digital Strategy at blacQube. Earlier roles at Razorfish involved directing strategy and expanding the User Experience team, while earlier positions at The Weather Channel, iXL, NCR, and Thorn EMI focused on audience measurement, information architecture, and human factors engineering. Will holds a BSC in Ergonomics from Loughborough University.