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Craig Lewis is an accomplished sales executive with extensive experience in the music technology industry. Currently serving as Vice President of US Key Account Sales at Focusrite Group since September 2023, Lewis previously held the role of Vice President of Sales for North America at Focusrite Audio Engineering Limited since October 2016, after progressing from Director of Sales. Additional experience includes Director of National Accounts at Loud Technologies Inc., and various sales management roles at Music Group, Steinberg Media Technologies GmbH, Yamaha Digital Recording, and Passport - Music Software. Notably, Lewis introduced effect and instrument plug-ins to the market and significantly contributed to making Cubase VST the leading digital audio workstation. Lewis holds a background in advertising education from La Jolla Academy of Advertising.