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Lori joined MacGillivray in 1998 following a 10-year career in book publishing. She is responsible for all aspects of the company’s corporate and film marketing. In addition to developing each film’s marketing campaign, she also works with corporate and NGO partners, including Coca-Cola, Teva, Porsche and World Wildlife Fund, to activate their film campaigns. Lori also manages the company’s education program and book publishing projects and has overseen the publication of nine successful film tie-in books. Lori has a Master's degree in English from New York University.