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Arvind Balasubramanian is a seasoned content professional with extensive experience in content creation and strategy. Currently serving as a Senior Content Writer at M2P Fintech since December 2021, Arvind specializes in drafting SEO-optimized content, conducting keyword research, and analyzing competitor strategies to enhance online visibility. As a Founder and Curator of Lake Reads, Arvind leads a community initiative in Chitlapakkam and has been featured in notable publications such as The Hindu and The Times of India. Additionally, Arvind manages a personal website, contributing short stories and articles while holding previous roles at Sutherland, Jasmin Infotech, and DayStar Solar. Arvind holds a Bachelor of Technology in Electronics and Communications Engineering from BSA Crescent Institute of Science and Technology.