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Don Dodds is known for his early adoption of digital marketing trends. He worked as a consultant with Bellsouth to help businesses transition from the Yellow Pages to online advertising in the 1990s.

He also developed and sold a multi-vendor eCommerce platform in the early 2000s. In the early 2010s, he combined digital strategy, SEO, and responsive web design as a consultant before launching M16 Marketing in January 2013.

By 2015, he created the PIEARMā„¢ digital marketing framework, taking aim at random acts of digital marketing. PIEARM, representing Plan, Implement, Execute, Analyze, Report, and Measure, was coined by Don Dodds and is employed by M16 Marketing to assist their clients in accomplishing their marketing objectives.

In 2022, M16.AI was launched as a visual representation of key performance metrics and insights related to businessesā€™ digital marketing campaigns. The dashboards collect and analyze data from various sources, including website traffic, social media engagement, email marketing performance, and online advertising. They present the information in an easy-to-understand format to provide businesses with valuable insights.

In February 2023, PIEARM.AI was launched as a suite of digital marketing tools that automate various processes. This includes keyword research, SEO copywriting, digital strategy development, ad campaign development, social media post development, and social media planning.

Dodds offers lead generation and digital marketing coaching to help businesses scale. Get exceptional guidance and support to help you excel.