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KM

Katharina Muehlbauer

Vice President, Research & Insights at M Booth

Katharina Muehlbauer has a diverse work experience. Katharina started their career as a Procurement Intern at Philip Morris International in 2012. Katharina then worked as an Assistant in Employee Communications at Intel Corporation from 2013 to 2014. In 2015, they became a Graduate Teaching Assistant at Florida State University. Katharina joined Ketchum in 2016, where they held multiple roles including Research Associate Graduate Intern, Research Associate, Senior Research Associate, Project Manager, and Senior Consultant in Research and Analytics until 2020. Currently, they are working at M Booth as the Vice President of Research & Insights starting from April 2021.

Katharina Muehlbauer earned a Bachelor's degree in North American Studies from Ludwig-Maximilians-Universität München in 2013. Katharina also studied abroad at Università Ca' Foscari Venezia in 2011 and 2012, focusing on North American Studies. Later, they pursued a Master's degree in Integrated Marketing and Management Communications at Florida State University from 2014 to 2016.

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