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Jeroen van Mierle is a seasoned professional with extensive experience in commercial direction and consulting within the digital and e-commerce sectors. Currently, Jeroen serves as the Commercial Director and Partner at rb2, where scalable and modular platforms are developed for e-commerce, subscription, and loyalty solutions. Additionally, Jeroen holds a Commercial Director position at SCAPE Digital and is the Owner & Entrepreneur at JVM Omnichannel Consulting & Interim, focusing on digital transformation and customer experience in mid-sized B2B organizations. Jeroen's previous roles include consulting and sales positions at Retail Unity B.V. and SYcommerce, as well as significant contributions to industry organizations like ShoppingTomorrow and B2B Shopping Awards. Jeroen has a Bachelor of Science degree in Commercial Economics from HAN University of Applied Sciences.