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Jeroen Van Meel currently serves as Head of Composable Commerce at rb2 and as a Composable Commerce & Growth Expert at SCAPE Digital, both positions held since June 2023. Prior experience includes hosting the expert group Advanced B2B E-Commerce at Shopping Tomorrow from December 2021 to June 2023 and leading sales initiatives for BigCommerce across the Netherlands, Belgium, and Luxembourg as Sales & Country Lead from May 2021 to June 2023. Jeroen previously held the role of Sales Director Digital Commerce at Incentro and served in various sales and management roles at Axians NL, including Segment Manager UI and Innovation, where Jeroen was responsible for significant operational tasks and innovation management. Additional experience includes positions at Imtech ICT and Getronics PinkRoccade. Jeroen holds a Bachelor’s degree in Commerciële Economie from Rotterdam University of Applied Sciences.