ÂÜÀòÂÒÂ×

Kirsten M. is an accomplished marketing professional with extensive experience in growth and retention marketing. Currently serving as a Senior Growth Marketing Manager at Lyft since September 2020, Kirsten specializes in targeting churned and high-value driver segments. Additionally, Kirsten mentors startups at Tandem, focusing on marketing strategy and customer retention. Previously, as a Senior Manager of Retention Marketing at Betabrand, Kirsten implemented a retention dashboard that significantly improved repeat purchase rates and developed revenue-generating automated email programs. Kirsten has also held strategic roles in CRM marketing and email marketing at ThirdLove and NatureBox, respectively, where notable achievements included a successful email strategy overhaul leading to significant conversion rate improvements and a reduction in customer churn. Kirsten's early career as a Foreign Language Teacher at Avalon School of English complements a strong educational foundation with a degree from UC San Diego.