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James Courtney is an accomplished entrepreneur and leader with extensive experience in technology and business development. As the Founder and CEO of LUX Rewards, a prominent player in the Card-Linked Offers sector, James has successfully generated over £50 million for partnered brands by leveraging partnerships with major financial institutions and reward programs. In addition to leading LUX, James serves as the CEO of Lyfe, a company focused on enhancing employee wellbeing through innovative technology solutions. Co-founding ChatTaxi, a chatbot for taxi bookings, showcases James' commitment to utilizing existing infrastructures for new ventures. Prior professional experiences include strategic roles at Filament AI, PwC UK, and Unilever, where James developed skills in management consulting, business analysis, and project delivery. James holds a BSc (Hons) in Business Administration from the University of Bath.