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Raphaelle Rivoallan is an experienced marketing professional specializing in CRM and digital marketing, currently serving as Responsable CRM at Lyf since June 2021. Previously, Raphaelle held the position of Responsable PRM/CRM at SIPLEC E.LECLERC and was involved in relational and digital marketing at COURTEPAILLE. Early career roles include positions at TOTAL, ebb&flow, Agence Profil, and GRTgaz, contributing to expertise in product marketing and communication. Educational background includes an MBA in Marketing and Advertising from MBA ESG, a master's in brand strategy from OMNES Education, and a Licence in Public Communication from Université Laval, complemented by a DUT in Organizational Communication from IUT de Paris - Rives de Seine.