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Capucine Staat is an accomplished Product Marketing Manager at Lydia since November 2023, with a robust background in brand management at companies like Pernod Ricard and Moët Hennessy Diageo France. Capucine's expertise encompasses project management, strategy development, and e-commerce, evidenced by a proven track record of launching successful brand activations and collaborations, contributing to strategic brand plans, and enhancing online presence. Previous roles include Junior Market Activation Manager at Pernod Ricard, where international engagement and brand performance monitoring were key focuses, as well as various positions at Deloitte and Clarins, showcasing strong analytical and creative skills. Capucine holds a Master’s degree in Marketing from ESSCA and has further training in Financial Business Administration from the University of Macau.