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Brian Yamamura started their work experience in 1994 as a Manager of Creative Advertising in Domestic Theatrical Marketing at New Line Cinema. In 1998, they moved to IMAX, where they worked as the Vice President of Worldwide Film Marketing in the Filmed Entertainment department until 2012. From 2012 to 2016, Brian served as the Director of Marketing for North America Marketing and Sales at KIND. BRIAN then became a Marketing Solopreneur before joining Lycored in 2017 as the Head of Engagement, Brand, and Health Marketing.

Brian Yamamura studied at UC Santa Barbara and earned a Bachelor of Science degree in Psychology. BRIAN also attended Lincoln High School in Stockton, CA.