The Chief Marketing Officer is responsible for GETTING the business by coordinating marketing efforts.
They understand our product offering
They know who our competitors are
THey know who our audience is
They are in charge of the content that is produced
THey are in charge of the social media outreach of said content
THey are in charge of the lead generation attached to the content
THey are in charge of the email sequences that nurture the prospect
**THey are ultimately in charge of the SUCCESS of these efforts**
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