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Olivia Bresson has over a decade of experience in media research and planning within the luxury sector, currently serving as a Research Manager at LVMH since February 2012. Bresson has progressed through multiple roles at LVMH, focusing on ad hoc research projects to evaluate media effectiveness using qualitative surveys and marketing mix modeling. Previously, Bresson worked as a Media Research Executive, monitoring competitive activity across luxury markets, and as a TV Media Planner at Lagardère Publicité, where campaign optimization and audience analysis were key responsibilities. Bresson's career began with a position as a Media Research Assistant at LVMH, where analysis of PR coverage and print monitoring were primary tasks. Bresson holds a Master's degree in Marketing and a Master 2 (M2) in International Commerce from IPAG Business School.