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Larissa H. is a seasoned executive with extensive experience in digital transformation, eCommerce, and strategic operations across various industries. Currently serving as VP Digital for LVMH's Americas region, Larissa H. leads initiatives in data analytics, omni-channel retail, customer relationship management, and digital marketing. Previously, Larissa H. held pivotal roles at Shopify, focusing on commercial strategy and market expansion, and led entrepreneurial ventures within the AB InBev ecosystem. Larissa H.’s background includes significant leadership positions at AB InBev, where responsibilities encompassed brand experience and eCommerce management, as well as strategic roles at American Express and WeightWatchers. A Columbia University graduate, Larissa H. holds a BA in Cognitive Psychology and International Affairs and possesses a unique history as a professional classical ballerina.