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Alana W. has a diverse work experience in marketing, social media, and engineering. In 2022, they began working as a Brand Creative Assistant Marketing Manager at Luxtripper, a UK-based luxury travel company. In this role, Alana developed the global brand marketing strategy and monitored competitor activity, industry trends, and market insights. Alana also contributed to various global campaigns and ads. In 2020, Alana became the Owner of Anime For Girls, a website that brings the best content surrounding anime and manga, cosplay, music, and gameplay. Alana successfully generated organic website traffic and ran competitions and contests to incentivise audience engagement. In 2021, Alana became the Marketing Manager at Op Spartan, a mission to inspire, uplift, and support the Military and the Blue Light community. Alana delivered a 42% growth in the user base in 3 months and executed back-to-back campaigns to boost the organizational social presence. In 2020, Alana became a Social Media Consultant at The Gentleman's Motor, a grass-roots racing team getting motorsport off the ground within the community. Alana led audience research and consulted on the creation of brand guidelines for content development activities. In 2016, Alana joined the Royal Navy as a Marine Engineer Submariner. Alana designed and executed preventative and reactive maintenance programmes, utilized problem-solving skills, and headed-up the Northern Diving Group Engineering Workshops. In 2014, Alana worked as an Enabler at Disability Focus, where they developed core competency in Sign Language and promoted independence with the client. In 2013, Alana was the Social Media Manager at Cherry Vacations, where they were a key influencer and contributor to group owner Mullacott Park's social campaigns. Finally, in 2011, Alana was a Social Media Management Assistant at UFO Publishing, where they improved social media content and schedules and executed loyalty-generating campaigns.

Alana W. has an education history that includes an NVQ in Marine & Aircraft Engineering from The Royal Navy, a Leadership Skills Programme from The Royal Navy, Digital Marketing from Reforge, HTML, CSS & JAVA SCRIPT from Code Academy, and A Levels & GCSEs, Inc. Law, Psychology, Sociology & English from College/School.