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Dmitriy Pygyda is an accomplished digital marketing expert with extensive experience in brand management, marketing strategy, and business development. Currently serving as Head of Digital Marketing at LUXOPTICA Holding Ukraine since February 2022, Dmitriy specializes in PPC, SEO, SMM, digital strategy, and media planning. In previous roles, including Head of Business Unit at Helly Hansen, Dmitriy significantly increased wholesale sales and expanded store presence. As Head of Advertising Department at MOYO, Dmitriy successfully launched a loyalty program and implemented a new marketing strategy. Earlier positions include Project Executive at LUXOPTICA Holding Ukraine and Brand Manager at Intertop Ukraine. Dmitriy's educational background includes a Master's degree in Administrative Management from the National Technical University of Ukraine and additional training in Computer and Information Sciences.