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Manuel Popa has a long and varied work experience. In 2022, they were appointed Director at Luxe Collective Group. In 2021, they became Manager of Addressable Strategy at Matterkind. From 2020 to 2017, they worked at COOP Captain as Executive Captain and Senior Captain. From 2017 to 2016, they worked at Spark Foundry as Manager of Search & Social, Senior Analyst of Search & Social, and Analyst of Search & Social. From 2016 to 2013, they were employed at multiple places such as Brooks Brothers, Path Interactive, COOP Apprentice, and Macy's Herald Square as Sales Specialist, Marketing Strategist Intern, Digital Marketing & SEM Apprentice, and Associate of Engagement Specialist, respectively. Manuel also had a freelance work experience as Web Developer from 2005.

Manuel Popa obtained a Bachelor of Engineering (B.E.) in Mechanical Engineering from the Grove School of Engineering at City College from 2006 to 2010. In 2017, they attended General Assembly for Data Analytics. In 2019, they obtained an Analytics Certification from Google in November, an AdWords Certification from Google in April, and a Bing Ads Accredited Professional from Microsoft in March.