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Alex W. has worked in the creative industry since 2014. Alex began their career as the Managing Director at Piccana, a position they held until 2016. In 2016, they moved on to become the Founder & Creative Director at Lunio.

Alex W. attended Rivington and Blackrod High School from 2004 to 2011, where they earned A levels in Chemistry, Maths, and Biology. Alex then went on to The University of Manchester, where they obtained a Bachelor of Science (BSc) in Chemistry from 2011 to 2014.