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Bastien Demnard is an experienced creative leader with a strong background in brand image and strategic communication. Currently serving as Lead Creative at Lunii since August 2021, Bastien manages the Content Factory team, focusing on the brand's graphic identity and coherence across marketing campaigns. Prior experience includes roles as Responsable Creation et Image de marque at La Maison du Whisky, where management involved leading creative teams and producing various media content. Additional experience in strategic planning at agencies such as TBWA\Worldwide and McCann, coupled with co-founding Ground Control Paris, demonstrates a robust expertise in client management and creative development. Bastien holds a Master 2 in Communication Strategy from CELSA Paris-Sorbonne and a Master's in Comparative Literature from Université Paris-Sorbonne.