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Heath Nivens, MBA, currently serves as the VP of Market Access (Patient Acquisition) at Lundbeck, overseeing the prescription journey from prescription to treatment. Nivens has held various leadership roles in market access and reimbursement across several companies including GSK, EnvoyHealth, Eisai, and United BioSource Corporation. Past positions include Sr. Director of Pricing & Trade at Lundbeck, where strategic pricing and trade strategies were delivered, and Sr. Director of Oncology Market Access Strategy at GSK, leading access strategies for oncology products. Nivens has a comprehensive background in market access planning, reimbursement support, and customer experience, with a focus on driving business performance through tailored strategies. Educational credentials include an MBA from Winthrop University and a degree from Clemson University.