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Ifke Nauwelaerts serves as the Chief Commercial Officer at Lunch Garden since January 2023 and is also the Founder of Maison Jaju since December 2022. Previously, Ifke held the position of Head of Marketing at Lidl Belgium & Luxemburg from May 2017 to January 2023, leading the marketing strategy for the BE-LUX region. Prior experience includes roles at Sanoma Media, where responsibilities ranged from Content Manager Food to Marketing & Communication Manager FOOD, emphasizing business modeling, digital transformation, and project management. Ifke began a career at Sanoma Media in various marketing and product management roles, contributing to notable brands like Libelle and Flair. Educational qualifications include an Executive MBA from TIAS School for Business and Society, a Master's in Applied Economics - Marketing from Ghent University, and a Bachelor’s Degree in Business Management - Marketing from Karel de Grote-Hogeschool.