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Silvana di Gregorio, PhD, is an experienced professional in qualitative research and product marketing, currently serving as the Head of Qualitative Research and Product Research Director at Lumivero since January 2013. In this role, Silvana specializes in qualitative products and is recognized as a subject matter expert for NVivo. Silvana's previous positions include Product Research Director for Citavi, Director of QSR Research where methodological innovations were pursued, and Regional Manager for EMEA, focusing on training and resources for qualitative data analysis software. Prior experience includes owning SdG Associates, providing consulting and training in qualitative analysis software, as well as serving as Director of Graduate Research Training at Cranfield University. Silvana's educational background includes an MSc in E-Learning from The University of Edinburgh, a PhD in Social Policy and Administration from The London School of Economics, and a Bachelor's Degree in Sociology from the University of Leicester.