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Joseph Russell is an accomplished sales leader with extensive experience in the medical device and aesthetic equipment industries. Currently serving as Sales Director for Central US and Canada at Lumenis since August 2023, Joseph has also held key leadership positions, including Regional Sales Director at Sentient Lasers and President and Founder of MidMed LLC. With a strong background in managing sales teams, Joseph has been instrumental in driving sales growth and profitability across various organizations, including LUTRONIC, Topix Pharmaceuticals, Sound Surgical Technologies, and Sciton. Joseph holds a BSBA in Marketing from Xavier University.