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Assi Paula is a seasoned professional with extensive experience in brand and product management, currently serving as Global Brand Manager and Product Manager at LUMENE Oy since March 2019, focusing on local trade marketing initiatives in Finland. Previously, Assi Paula held roles at L'Oréal, including Jr Product Manager for Lancôme skin care and Trade Marketing Coordinator for the Professional Products Division, where responsibilities included market analysis, marketing strategy implementation, and budget management. Early career experiences include project management in marketing, group fitness instructing, and various sales-related roles. Assi Paula holds a Master’s degree in Marketing from the University of Turku and has pursued educational opportunities at Bangkok University and Harvard University.