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Sam serves as VP of EMEA & APAC. In her role, Sam is responsible for customer engagement and rollouts for customers across Europe and Asia Pacific. She is also responsible for implementing processes and structures to enable the smooth rollout and support of the platform at customer sites.

Sam specializes in strategic business planning, sales, marketing strategy planning and execution, business process re-engineering and continuous improvement. Prior to joining Lumachain, she served as Project Advisor at Malone Group, Managing Director at Cutting Edge Services Ltd. She also currently serves as a Non-Executive Director for Meat Business Women and Caulys.