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Justin Knecht is a versatile professional with extensive experience in design, innovation, and product strategy. Currently serving as a Bandmate at What Could Be since February 2018, Justin has also been an Instructor at LUMA Institute since December 2011, focusing on practical skills development and interactive learning experiences. Previously, Justin held notable roles such as Executive Director of Product Experience at LUMA Institute, Managing Director at Verticalbones Ltd., and Chief Perfectionist at Perfect Pints Ltd., among others. With a rich background in leading teams, managing product strategies, and delivering workshops, Justin has successfully contributed to various organizations, including Crayola and AOV, where foundational skills in creative services and web development were honed. Justin holds a BA in Communications (Film) from Temple University and additional education from Stanford University.