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Patrick Buchanan is an accomplished marketing professional with extensive experience in the fashion and entertainment industries. Currently serving as Senior Vice President of Marketing at Lulus since October 2023, Patrick previously held the position of Vice President of Marketing at GOOD AMERICAN, where innovative and inclusive marketing strategies were developed to empower women. Prior roles include Senior Director of Brand Marketing at Bravado within Universal Music Group, Global Marketing Director at K-Swiss Global Brands, and Marketing Director at Creative Recreation LLC, where a strong brand identity and social media presence were established. Early career experiences include consulting for Royal Elastics and progressing from Social Media Manager to Head of Marketing at Creative Recreation. Patrick holds a degree in Journalism and Broadcasting from Western Kentucky University.