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Crystal Landsem currently serves as the Chief Executive Officer and Co-President at Lulus, with previous roles including CFO and Co-COO/CFO. Since 2015, Crystal has been the Founder and CFO of sqwrl LLC, providing consultancy services in finance and accounting. Prior experience includes serving as Director of Finance for 11 Main, an Alibaba Group Company, where responsibilities encompassed overseeing financial operations for multiple companies. Crystal also held positions as Accounting Manager/Controller at Rolling Hills Casino/MD Barnmaster, and as a Staff Accountant at Matson and Isom, among others. In academia, Crystal contributed as a lecturer in the Accounting Department at California State University, Chico. Crystal obtained a BA in Accounting from California State University, Chico, between 2006 and 2008.