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Shadi El Baba is a seasoned executive with extensive experience in guest support and customer management. Currently serving as VP of Guest Support at lululemon, Shadi leads a global team focused on enhancing the guest experience and executing strategic improvements. Prior to this role, significant leadership positions were held at Shaw Communications, including Vice President of Customer Base Management & Retention, where Shadi managed teams across multiple locations and achieved notable increases in customer satisfaction and sales performance. Shadi's educational background includes an Executive MBA from Ivey Business School at Western University and a Bachelor of Business Administration from The University of British Columbia, complemented by leadership training at the Haskayne School of Business.