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Eric Knighton is currently serving as the Executive Marketing Officer at LuLaRoe and also holds the title of Marketing Director. Prior to their current role, Eric was the President of Knighton Fashion Retail. With a diverse background, Eric has held positions such as Senior Paid Media Buyer at Common Thread Collective, General Manager at Equinox, and Vice President & General Manager at Connecticut Tigers. Eric's career includes experience in various industries such as fashion retail, marketing, sports management, and media relations. Eric obtained their Bachelor's degree in Communications from Weber State University.