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Bibiana Toro Ochoa is a skilled marketing professional with extensive experience in the B2B and B2C sectors across Latin America. Currently serving as Marketing Manager at Luker Chocolate, Bibiana leads the international B2B activation area and plans strategies for brand positioning at international trade fairs. Previously, as Brand Specialist at Upfield, Bibiana managed digital communications and product launches in Ecuador, Colombia, and Peru. Bibiana also held the position of Marketing Analyst at Baxter International Inc., where responsibilities included brand positioning strategies in LATAM, and Development Analyst at Syngenta, focusing on product samples and budget management. Bibiana holds a Master's degree in Commercial Management and Marketing from ENEB and a Bachelor's degree in International Business Administration from Universidad de La Sabana.