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Jessica Palfrey is an accomplished business leader with a diverse background in investment and management. Currently serving as Co-CEO/COO at Luggage Forward and Co-President at Greenhouse Equity Partners, Palfrey previously founded and led Five Lakes Equity Partners as CEO. Prior experience includes roles at Parkland Field Management, Walmart, Cortec Group, and BlackArch Partners, where strategic financial insights and investment expertise were developed. An MBA graduate from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Economics from Davidson College, Palfrey has a strong foundation in entrepreneurship and finance.