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Armina E. has extensive experience in the beauty and retail sectors, currently serving in multiple leadership roles at Ludwig Beck AG since July 2014, including Leitung Verkauf Premium Abendmode Große Größen, Leitung Personalshopping, and Leitung Verkauf Beauty. Prior to this, Armina contributed to Estée Lauder Companies Germany from February 2004 to June 2014 as a Make-Up Artist, and previously held a similar position at the same company from 2001 to December 2002. Armina's early career includes a role as a Barista with Hospitality Services Australia from January 2003 to January 2004. Armina completed education at IHK München, earning a degree as Handelsfachwirt in March 2023.