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Gustavo Athayde is a seasoned design professional with extensive experience across various roles in UI/UX, graphic design, and branding. Currently serving as a Senior Visual Designer at OpenServ since April 2024 and a Senior User Interface Designer at McKinsey & Company since September 2021, Gustavo specializes in visual communication and branding strategies. Previous roles include Associate Illustrator and Designer at LUDIC, Head of Design at Gustha Studio, and Senior Graphic and Brand Designer at EICOM Institute, where Gustavo led significant brand redesign initiatives. With a strong academic background including a Postgraduate Degree in Illustration from Istituto Europeo di Design and a Bachelor’s degree in Arts and Design, Gustavo combines creativity with strategic insight to deliver impactful design solutions.