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Tony Assi is an experienced professional in e-commerce, photography, and graphic design, currently managing and publishing new products at LUCY IN THE SKY INC since September 2021. Prior roles include serving as an Eye Tracking Specialist at eyeMAP Media, where Tony designed and executed eye tracking experiments, and as an Ecommerce Manager at Merlin Castell, focusing on product photography and online store management. Additionally, Tony worked as a Media Specialist at Genesis STEAM, creating educational content, and hands-on as an Educator, engaging with underserved students in Los Angeles County. Academic credentials include a Master of Fine Arts in Digital Arts and New Media and a Bachelor of Arts in Digital Media from the University of California, Santa Cruz, where Tony also acted as a Graduate Student Researcher and Teaching Assistant.