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Roberta Vecchio is a seasoned marketing professional with extensive experience in the film and entertainment industry. Currently serving as a Senior Marketing Executive at Lucky Red since August 2016 and also working as a Marketing, Promotion, and Editorial Executive at MioCinema since May 2020, Roberta has demonstrated expertise in strategic marketing and communication. Previous roles include Associate Founder at Edizioni Pigreco, Sales Assistant and Analyst in Theatrical Distribution at Universal Pictures, and multiple positions as Assistant Artistic Director at various festivals. Roberta began the career in film programming and sales management, with a foundational academic background in Communication Sciences from Sapienza Università di Roma.