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Laura Remory is an experienced professional in the cycling and marketing industries. Currently serving as the initiator of the Belgian Cycling Academy since January 2024, Laura focuses on cultivating the next generation of bike experts to embrace e-bike mobility. Laura also manages Fietsen Remory - Lucien Wetteren and co-manages a family-run cycling shop, Remory-Van Heddeghem, in Wetteren, continuing the legacy of the family business. Previous roles include international product marketing communications manager at Puratos, where Laura developed global marketing strategies for the Chocolate business unit, and senior account manager at BBDO Belgium, overseeing communication campaigns for various clients. Educational background includes a Bachelor in Communication Management from Arteveldehogeschool and studies in English-German literature at Ghent University.