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For almost 20 years, Roderick has consistently grown sales revenues and profitability for a variety of organizations. His specialty lies in expanding into new markets and rapidly developing sales pipelines with innovative techniques. He has previously managed sales orgs at leading companies like Cintas, Azavista, and BlueDot, where he was key in securing a solution extension with SAP Concur. Currently, Roderick leads sales and operations as the first executive in Lucid's EMEA headquarters in Amsterdam.