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Josephine Person La Fayette is the Vice President of Human Resources for Lucid, makers of advanced hearing aids, audio entertainment and amplification devices. She joined the company in August 2015 and is responsible for human resources, talent and organizational development and corporate communications. Her responsibilities include the critical role of recruiting and training the Lucid Certified Hearing Specialists in more than 500 Sam’s Club Powered by Lucid Hearing Solution Centers.

Prior to joining Lucid, LaFayette was a human resource and diversity executive with JEL Consulting, a position she continues to hold. La Fayette has also served as a Senior Vice President of Human Resources for Professional Bull Riders Inc.

She started her career at Walmart in 1989 serving in various positions including Vice President of Human Resources and Diversity. She holds a bachelor’s degree from East Carolina University in psychology.