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Paola Perez Rozo is a seasoned marketing professional with extensive experience in strategic marketing and new product development within the beauty industry. Currently serving as the Strategic Marketing Manager for Global B2C Beauty at The Lubrizol Corporation since December 2019, Paola has previously held key positions at L'Oréal as International Marketing Development Manager, where responsibilities included leading the brand’s global vision in Latin America, and at Belcorp, where roles included Marketing & New Product Development Manager and Marketing New Product Development Leader, overseeing numerous successful product launches. Paola's career also includes commercial coordination at AGP Group, management analysis at Saint-Gobain, and internship experience at Colpatria Multibanca del Grupo Scotiabank. Academically, Paola holds multiple degrees, including a Master's in Sociology from Universitat de Barcelona, a Master's in Marketing from Universidad de Los Andes, and a degree in Industrial Engineering, complemented by specialized studies in digital transformation and marketing analytics.