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Prasenjit Karmakar currently serves as the Head of Digital Marketing at L&T-SuFin, an integrated B2B ecommerce platform for Industrial products and services. Prior to this, Prasenjit held key digital marketing roles at ICICI Lombard and BookMyShow, focusing on driving brand awareness, customer acquisition, and retention. With a strong background in marketing, including experience at companies like WebEngage and Bankbazaar.com, Prasenjit has successfully led data-driven marketing initiatives, A/B testing strategies, and customer loyalty programs. Prasenjit's expertise in performance marketing, CRM management, and brand building has earned him several awards and accolades in the field of digital marketing.