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Dan Merton has held various positions in the digital marketing and ecommerce space since 1999. Dan began their career at Outpost.com as a Content Management Specialist in 1999. In 2001, they took on the role of Digital Marketing & Web Development for Cannondale, a high-end performance bicycle manufacturer. In 2004, they became Head of DTC Marketing for Full-Stack Ecommerce Agency BrandShop Digital Commerce. In 2008, they assumed the role of General Manager - SaaS Ecommerce Platform for Americart. In 2017, they co-founded Mineshare LLC. Most recently, in 2011, they founded LS Media LLC, a performance marketing and advertising agency for brands. At LS Media, they help companies create and deploy digital growth and branding strategies by leveraging multiple marketing channels and platforms.

Dan Merton attended Western Connecticut State University from 1995 to 1999.