Karen Zaydon is a Senior Strategist at LRWGreenberg. Karen has over 20 years of experience in brand strategy and insights. Prior to their current role, they were a VP Integrated Strategy at Greenberg Strategy, a strategic consultancy integrating research, design, and patterns thinking to help businesses transform and grow. Karen has also held positions as a Group Board Director at Flamingo, a brand consulting firm that specializes in examining people and culture to help businesses get to powerful ideas that resonate, and as a Project Director at Flamingo International. Karen began their career as a Sr. Account Planner at Carol H Williams Advertising before moving on to Mad Dogs & Englishmen, where they also served as Sr. Account Planner.
Karen Zaydon attended the University of Minnesota.