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As director of account services, Irena is responsible for supporting their customers in their direct marketing efforts. She works with customer teams to develop innovative approaches utilizing marketing analytics to increase sales volume from existing customers through multiple channels including print, email, call centers and sales reps. Irena is an entrepreneurial problem solver with 15+ years of global experience in leading cross-functional teams in customer analytics, customer retention, international operations, database marketing, mergers and acquisitions. Prior to joining Loyalty Builders Irena worked with or for companies like Irving Oil, Hewlett Packard, Procter & Gamble, Dunkin’ Donuts, Ford, Chevron, Gulf Oil, Super Valu, and LL Bean. She holds a B.S. in Business Administration from the University of Latvia and an MBA from Babson College.