ÂÜÀòÂÒÂ×

Tricia Watkins, MBA, is an experienced professional in strategic account management and consumer strategy within the healthcare sector. Currently serving as a Senior Strategic Account Manager at Loyal since October 2021, Tricia leads the direction and management of key healthcare accounts while fostering strong relationships with C-suite executives. Prior to this role, Tricia was a Senior Consumer Strategist at Mercury Healthcare, where multichannel campaigns were managed across over 30 US markets with a $4M media budget. Tricia's previous experience includes serving as a Senior Strategist at BrightWhistle and as a Program Manager at Educational Concepts Group, LLC. Tricia holds an MBA in Business Administration from Kennesaw State University and a BBA in Marketing from Georgia State University.