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Ben Barker has a long and varied career in sports marketing. Ben began their career in 2001 as an Account Executive at PRISM - Public Relations & International Sports Marketing. Ben then moved to Hill+Knowlton Strategies in 2003, where they were a Senior Sponsorship Consultant. In 2002, they joined Premiere Sponsorship Marketing (WPP) as an Account Executive. In 2010, they were appointed Partnership Director at Soho Partners. In 2014, they took on the role of Head of Sport at TVC Group, where they were responsible for developing and leading the TVC Sport offering. In 2015, they were appointed Commercial Director at Monterosa, where they developed relationships with brands and rightsholders across sport. In 2021, they were appointed Chief Revenue Officer at Low6, a leading sports gaming technology company.

Ben Barker attended King's College Taunton from 1993-1998. Ben then attended Northumbria University from 1999-2003, where they earned a Bachelor's degree in Marketing/Marketing Management, General. Ben also attended Northumbria University, however the duration of their attendance is unknown.